Male Grooming Tips by Expert Eric Lovemore | The Aleit Group

Male Grooming Expert Tips by Eric Lovemore

Male Grooming Expert Tips by Eric Lovemore

10:52 03 June in News



As a Top International Fashion Designer for the last 25 years working in the fashion, hair and beauty industry, Eric Lovemore has worked with some of the world’s most famous, desirable and glamourous personalities, and his extensive client list includes the likes of Dame Shirley Bassey, Ivana Trump, Cherie Blair, Liz Brewer, Danielle Lloyd, Nabila Khashoggi, Kristin Davis (Sex and the City), Brumilda van Rensburg, Shaleen Surtie Richards, PJ Powers, Basetsana Khumalo, Jacqui Mofikeng, Peggy Sue Khumalo, Amy Kleinhans-Curd, Suzette van der Merwe, to name but a few.


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During his time as an International Celebrity Fashion Designer, Eric developed a keen interest in men’s grooming. After returning to South Africa when his mother passed away, he kick-started his men’s grooming ambitions by enrolling at the prestigious EDGE Hair & Barber Academy in Stellenbosch. He completed his International City & Guilds Diploma in Barbering and from there set out to bring his own creative interpretation of the world of men’s hair and grooming.

Eric jointly owns Groomed Academy with Tove de Chazal-Gant, located in Cape Town, Johannesburg and Durban. Specialising in traditional barbering education combined with fashion forward, avant-garde trends, his Academy offers students the chance to learn from scratch, or else sharpen their barbering, styling and grooming skills.

Eric shares some insights on male grooming with us.

“A well-groomed attitude goes a long way!  A confident and upbeat appearance is more appealing and also makes it easier for others around you to feel more comfortable about themselves.”

Proper grooming of your appearance is essential today. Your appearance will allow you to gain a positive or negative impression. Additionally, grooming yourself will impact the way you will carry yourself, which in turn, will affect that way you interact with others. Poor grooming often leads to a bad impression, which in turn decreases the chances of a positive feedback.

It is important to focus on each feature of your appearance. Certain aspects of your appearance such as your hair, facial hair and your clothes will be your priority for grooming. However, other factors such as your teeth and even your cologne can affect your appearance. Some helpful tips to consider:


No single hairstyle will work for all individuals, especially since everyone will have a different hair texture and even preference for a style. The best solution here is to opt for a hair style that is not only convenient for you, but also suits your preference. The best hairstyle is the one that requires less maintenance as well as minimum hair products every morning. You can always approach your hairstylist to guide you when making a decision.

 Facial Hair

Some men look better with a beard than others. The reason, it all has to do with your facial shape. Particular face shapes are more conducive to certain facial hair patterns and lengths than others. You need to take into consideration what facial shape you have when deciding on what beard you would like to grow:

  • Perfect Square shape
  • Long and Lean shape
  • Inverted Pyramid shape
  • Flat Circle shape
  • Egg shape


You also need to take into consideration the hairstyle you are wanting to create will suit your beard.


As a part of men’s grooming, you must take efforts to maintain your teeth. If your teeth are stained, you should consider teeth whitening and also a toothpaste to maintain your bright white smile. Don’t forget to smile a lot, it shows a sense of confidence and happiness.

Body hair

Hair protruding from your ears and nose is not a good look! You need to get rid of it. Waxing is a very effective means of removal and keeping these areas under control. Eyebrows can also become unruly and should also be well maintained, removing mono-brow and any other fly-away hairs.


These should always be kept short and clean. A gentleman’s mani and pedi should be performed at least once a month.

Gentlemen, make an appointment with Creative Director Eric. His attention to detail in his services, aims to groom men from top to toe while they relax in a professional environment. From cutting to waxing, from grey coverage and highlights to eyebrow threading and tinting, hot towel shaving to teeth whitening……. male clients can enjoy every service in the grooming book!


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